Nigeria: Facebook’s parent company, Meta, has consented to cease targeting advertisements at individual users in the UK based on personal data, following a lawsuit filed by Tanya O’Carroll, a London-based tech policy and human rights advocate.
Facebook’s parent company, Meta, has consented to cease targeting advertisements at individual users in the UK based on personal data, following a lawsuit filed by Tanya O’Carroll, a London-based tech policy and human rights advocate.
O’Carroll’s legal action challenged Meta’s advertising practices, which utilized demographic data and user interests to deliver targeted ads. The decision may set a precedent for future cases, empowering users to regain control over their data and advertising preferences.
In response, Meta emphasized its commitment to providing users with robust settings and tools to manage their data and advertising preferences. The case highlights the growing global concern over data privacy, potentially shaping future regulations on digital advertising practices.
By Taiwo olatinwo/ March 22, 2025
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