BAT Nigeria commits to DEI as it appoints first female marketing deployment director

In a striking demonstration of commitment to talent development and its Diversity, Equity, and Inclusion (DEI) agenda, British American Tobacco Nigeria (BAT Nigeria) proudly announces the elevation of Kikelomo Fisayo-Okusanya from her former role as the Area Head of 360 Activation & Marketing Operations to the position of Marketing Deployment Director for the West and Central Africa Cluster (WCA).
This remarkable achievement aligns with her induction onto BAT’s West and Central Africa leadership team, making her the second woman to join the cluster’s leadership team.
A seasoned marketing strategist with over two decades of experience in the ever-evolving marketing landscape, Kikelomo joined BAT Nigeria in 2003 as a Trade Marketing Representative. Since then, she has built a stellar marketing career honing valuable expertise in Trade Marketing, Brands, and Activation throughout West and Central Africa.
In 2016, she assumed the role of Area Head for Activation and Shopper Marketing, and her career trajectory within the company continued to soar. By 2021, Kikelomo had ascended to the position of Area Head for 360 Activation & Marketing Operations. In this capacity, she left her indelible mark by pioneering an immersive virtual reality market experience and orchestrating a major overhaul of the Marketing Skills and Development unit.

BAT, a multinational organization operating in more than 180 markets, acknowledges that diversity, equity, and inclusion (DEI) constitute a pivotal organizational asset. These elements empower the company to attract and retain top-tier talent while delivering exceptional products and services to its global consumer base. The recent addition of a second female executive to the WCA leadership team demonstrates BAT’s commitment to achieving 40% female representation in senior leadership and 45% in management roles by 2025, promoting inclusivity and gender equality at the management level.

Speaking on her appointment, Yarub Al-Bahrani, Managing Director, said “British American Tobacco Nigeria is committed to A Better Tomorrow ™ and fostering an inclusive work environment that encourages different perspectives and ideas, ultimately leading to better decision-making and business outcomes. We are thrilled to welcome to the leadership team, our new Marketing Deployment Director and we look forward to the experience she will bring.” he noted.
It is also important to note that the company is recognized as a Global Top Employer in Nigeria and West Africa and was awarded the Diversity and Inclusion Initiatives award and overall winner of the 2022 HR Oscars award by the Chartered Institute of Personnel Management of Nigeria.

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