Nigeria — The Coca-Cola Company has unveiled a new 60cl PET bottle for its soft drinks, promising Nigerian consumers more volume at no additional cost.
According to the statement released, the company said the newly introduced bottle size would deliver more refreshments at the same price.
Speaking during the launch, Senior Director of Frontline Marketing, Coca-Cola Nigeria, Yusuf Murtala, said the move reflects Coca-Cola’s continued commitment to value and consumer satisfaction.
He said, “We understand that today’s consumers are looking for more value and meaningful experiences in every purchase. The 60cl Coke bottle is our way of giving Nigerians that little Xtraaa, more refreshment, more moments to share, and more joy for the same price.”
Murtala added that the expanded offering would help consumers “come together, share moments, and create memories that last.”
According to Coca-Cola, the new bottle size is now available across its brand portfolio, including Coke, Fanta and Sprite, and is being distributed nationwide.
The company explained that the change is beyond a packaging update but part of a broader strategy to deepen connections with consumers.
Murtala said, “This latest evolution of the brand not only promises the same great taste but also elevates everyday moments, bringing an added layer of enjoyment to every experience.”
Conclusively, Coca-Cola maintained that the upgrade in bottle size reflects its belief that Nigerians “deserve more” and reinforced its pledge to deliver value that resonates with their daily lives.
Margret Oshinowo | June 6, 2025
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