The bling watch trend is being fueled by Rihanna and The Weeknd, with Michelle Yeoh endorsing Richard Mille in addition to The Weeknd’s ‘women’ Piaget and RiRi’s iced-out Rolex.
Michelle Yeoh donned a Richard Mille that was covered in diamonds to this year’s Met Gala, while RiRi wore a glammed-up Rolex King Midas to announce her pregnancy.
Singer The Weeknd wore a Piaget Limelight high jewelry “ladies” watch with his Loewe tuxedo at the Cannes premiere of his contentious series The Idol earlier this year.
In a similar spirit, flashy watchmakers like Hublot and Jacob & Co, whose multimillion-dollar timepieces, are also benefiting from the influence of Jay-Z, Cristiano Ronaldo, and Floyd Mayweather.
With her custom iced-out Rolex King Midas, worn during the paparazzi photo shoot where she announced her pregnancy, to the 47mm diamond-encrusted Jacob & Co watch she wore as a choker on the front row at Pharrell Williams’ debut for Louis Vuitton in June, Rihanna, the queen of the blinged-out watch, made a bold statement.
Michelle Yeoh, a longtime Richard Mille ambassador, is another recent supporter of a statement watch. Michelle Yeoh attended this year’s Met Gala sporting a dazzling diamond “snow set” watch on a black strap.
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