Headies 2023: Afrobeats conquering American music scene – US Consulate

Afrobeats no suspicion have become a global phenomenon, and its growing influence on the world stage cannot be underestimated as re-echoed recently by the U.S. Consul General in Nigeria, Mr. Will Stevens.

Stevens, while speaking at the Headies pre-awards reception in honor of the 16th annual Headies Music Award held last Friday at the US Consul General residence in Ikoyi, Lagos, acknowledged the dominance of Afrobeats not only on the American music scene but also, across the world.

He hailed the creative industry collaboration between the United States and Nigeria that is bringing the two countries closer in music, film, fashion, arts, tech, and professional, and educational exchanges.

According to the Consul General, the return of the Headies award to Atlanta symbolizes the Nigerian music industry’s dynamism, creativity, and growing global reach.

He highlighted the important role of an inclusive and sustainable creative ecosystem in advancing economic growth and strengthening bilateral people-to-people ties.

His words: “Afrobeats is dominating the American music scene right now and we are so proud to be partnering with the Headies and the Lagos State Government to work together to continue to build on our longstanding bilateral people-to-people ties through music. We remain committed to supporting programs and initiatives that promote artistic expression, encourage cultural exchange, and strengthen the capacity of Nigerian artists and professionals in the creative industry”.

Nigerian Consul General in Atlanta, Ambassador Amina Smaila, noted that the upcoming 16th Headies Awards in Atlanta offers an opportunity to celebrate African culture, resilience, and creativity.

“Nigerian music has truly become a global force. This demonstrates the effect of Nigerian music beyond borders and its role in shaping the global cultural landscape,” Ambassador Smaila said.

In his remarks, Lagos state governor, Babadijde Sanwolo, represented at the event by the Secretary to the State Government, Mr. Abimbola, said his government recognizes the huge potential in the creative industry, hence their continued responsibility and support in the effort towards the discovery of new talents, while encouraging the high fliers to continue to soar.

Edited by Damilola Adeleke